to stay relevant…

  1. the quality or state of being closely connected or appropriate.
    “this film has contemporary relevance”
  1. closely connected or appropriate to what is being done or considered.
    what small companies need is relevant advice”
    synonyms: pertinentapplicableappositematerialapropos, to the point, to the purpose, germaneadmissibleMore

    appropriate to the current time, period, or circumstances; of contemporary interest.
    “critics may find themselves unable to stay relevant in a changing world”



In the spirit of entrepreneurship in the startup world, there is one thing which I believe is very important, and that is to stay relevant!

It is not a thought but the most imortant thing and that word reflects a lot of parameters that makes a brand, a leader, a great product , a company.

Everyone need to stay relevant in this fast internet of thing world. Take technology as a parameter. It needs to stay relevant for both class and mass. Today’s innovation in technology is tomorrow’s life saving drug to millions. But before that it has to go through the test of relevance.

relevance is in every walks of life.

If you are a homemaker , you need to stay relevant, supper relevant. You have kids who look up to you, Your better half depends on your inputs, love, care and support. Your family count on you. You are relevant!

If you are a post man or a delivery guy or gal, you are relevant for the society. Huge responsibility. The value chain of the supply chain depends on you. You need to be that relevant. So many startups depend on you. You complete those food tech, delivery startups of the world.

If you are a student, you need to be relevant. Focused. Weather you are good in sports, labs, art or science. You are relevant to the school or college you represent. And if you thing you represent your school or college , then you better stay relevant. You don’t have to get A+ or 99.9% to stay relevant but you just need to give your best and keep contributing. If your are contributing your bit then for me , you are so relevant.

If  you are a leader then needless to say what is the degree to which you need to stay relevant. You have followers and they are what you guide them to be. It is a responsibility.

If you are a baker or a home baker then staying relevant is like making the best cup cake for your client. If you are not passionate about making cakes, then you are not doing justice to your followers and you are not relevant. If you do not have eye for details, the you cant say you are a sugar-crafter. If you are doing just to add to your portfolio then you are relevant to the community.

I can go on and on about the different types of jobs and roles in the society, but whatever you are doing and whom ever you associated with, you ought to be relevant. Software developer to flower vendor all need to stay relevant to keep it going.

We are in a open society, constantly seeking or being sought by internet. So being relevant is important.

Being relevant is no competition or certification of achievement but a way of life. And when people from all walks of life try to stay relevant, then they together make a great nation. A nation of relevant citizen. And that citizen for me is a true nationalist!



to stay relevant…

way to apnacake

Cake is a symbol of celebration , fun and the perfect way to make any event memorable.

Cake as a food is available possibly at every nook and corner of our neighbourhood. Be it any retail channel – cake is sold in all forms there. In India we have convenient stores, departmental stores, organized retail outlets, local bakery, betel (pan) shops where cakes are sold. Cakes are a major attraction factor for many retail outlets in our country.

Cake is also sold online through various online channels by branded and local business. Online cake delivery model was an instant hit ever since it was operational in the online space. Social and online media is heavily used to promote the online cake business for some time now. Irrespective of the brand – online cake buy and sell model has proven to be a success. Other driving factors are price and convenient ordering process.

It is observed that even though both online and offline cake channels are operating, there is no aggregator business model in the online cake business space.  As per various primary research and interviews by ExpandNext ( – there are few cake or bakery franchise which keeps all types of cakes at a given point. Even branded franchises offer restricted and limited items of cakes. A customer is often forced to make decisions to buy cakes from the available cake shops that do not often provide him the wide range of choices he would love to have before placing an order.

Online channels have fewer buyers and in many cases lack of knowledge and review/suggestion of the online cake and the baker (or bakery) is limited. Hence customers buy from local stores whatever is available to them. There is a trend to buy customized, theme based picture cakes, but there are few sellers available resulting in customers having to spend more on logistics to get the cakes of their choice.

From the seller perspective – homemade cake makers do not have the right connect in the market to sell cakes. Few outsmart the social media space and make the best use of it. The number is very low and mostly limited to the large metros but in small towns it is the word of mouth that helps them to find new customers. Marketing cost is another factor which holds back these cake sellers (homemakers, hobby cake bakers or small local bakery stores), especially in small towns and cities, to make it big. is here to end the above conundrum, and be your friend that helps you realize your dream in finding the right platform and connect.

check the above video to understand the effort of

apnacake is a platform for cake sellers and buyers at the hyper local level and connects them.

apnacake wants to connect and bring together small and big cake business free of cost at the local level. It is an online classified site for buying and selling cakes, thereby helping you realise the entrepreneur in you . is not into delivery of cakes and allied items but a directory for all types of bakers including the lady next door who was once known for making good cakes in her apartment !

Are you ready? Come and chat with us, and get to know more about how we can make that tasty cake go places!